Home Fires

Project Overview

Home Fires is an Australian fireplace and heating specialist. We customised their WooCommerce platform to better present product ranges, support category-led browsing, and streamline the path from product discovery to enquiry or purchase.

The Challenge

Off-the-shelf WooCommerce templates did not reflect the brand or handle the complexity of fireplace and heating product lines. The store needed custom catalog behaviour and a more polished shopping experience.

Our Solution

We extended WooCommerce with custom theme work, tailored product templates, improved category navigation, and checkout optimisations aligned with how customers shop for heating products — balancing inspiration content with conversion-focused flows.

Key Features

• Custom WooCommerce theme and product layouts
• Category-driven catalog navigation
• Tailored product detail and enquiry flows
• Mobile-optimised shopping experience
• WordPress admin workflows for merchandising teams